Leading Care & Expertise

We wanted to provide products that gave the feeling and results of going to a professional salon. 

Founded by New Orleans healthy-hair specialist Ashanti Lation, LATION began as a a single salon in 2014, VIP HAIR CARE. In time it grew from years of hands-on client work and a commitment to helping people recover from hair and scalp challenges. That work shaped a curated line of professional-grade essentials, supported by education designed to deliver consistent results.

  • Professional-grade quality
  • Routine-based results, not hype
  • A premium, consistent customer experience

LATION was built on a simple belief: everyone deserves access to high-quality, professional-grade hair care.

- Ashanti Lation

Press

Media inquiries? Please get in
touch. darnell@lationbeauty.com

Over the years, Ashanti has become a world-class hairstylist trusted by standards that guides our premium formulas, proven routines, and a client-first experience.
How Ashanti Lation Perfected Latto's BET Awards 2026 Bun

How Ashanti Lation Perfected Latto's BET Awards 2026 Bun

2026-07-01
Latto's BET Awards Bun Was A Lesson In Sleek Luxury

Latto's BET Awards Bun Was A Lesson In Sleek Luxury

'Big Mama' Energy: Latto's Hair Stylist On The Iconic Looks Defining Her New Era

'Big Mama' Energy: Latto's Hair Stylist On The Iconic Looks Defining Her New Era

2026-03-23
4C FILES: From Pain to Passion

4C FILES: From Pain to Passion

2025-07-01
Glam Architect: Ashanti Lation – The Visionary Behind Tems' Iconic Met Gala Hair Look

Glam Architect: Ashanti Lation – The Visionary Behind Tems' Iconic Met Gala Hair Look

2025-05-07
Ashanti Lation: A Visionary behind Premier Virgin Hair Provider in the United States

Ashanti Lation: A Visionary behind Premier Virgin Hair Provider in the United States

Ashanti Lation Is Changing the Hair Industry

Ashanti Lation Is Changing the Hair Industry

2020-12-30
Five Things Anyone Can Do to Have Fabulous Hair

Five Things Anyone Can Do to Have Fabulous Hair

2021-01-22
Ashanti Lation — Healthy Hair Guru & Celebrity Hairstylist

Ashanti Lation — Healthy Hair Guru & Celebrity Hairstylist

Exclusive: Celebrity Hair Stylist, Ashanti Lation, Discusses Normani’s Met Gala Hair, And More!

Exclusive: Celebrity Hair Stylist, Ashanti Lation, Discusses Normani’s Met Gala Hair, And More!

2022-05-17
Ashanti Lation Shares Her Favorite Hair Care Tips At Essence Festival

Ashanti Lation Shares Her Favorite Hair Care Tips At Essence Festival

Celebrity Hairstylist Ashanti Lation on the Importance of Self-Advocacy, and the Healing Power of Hair Care

Celebrity Hairstylist Ashanti Lation on the Importance of Self-Advocacy, and the Healing Power of Hair Care

2022-02-10