Inspired by care. Enhanced by science.

LATION is more than a brand. For our founder, that name is synonymous with, caring, strength and beauty – all of the qualities embodied by her grandmother. Ashanti has taken what her Maw Maw poured into her throughout the years and translated it into an uber-successful career and beauty brand.

Before healthy hair became a trend, it was Ashanti's life's work. For more than a decade, she has been behind the chair, developing products, restoring confidence, and creating solutions for real hair concerns.

Then
Now
The OG Products are back

New look. Same magic.

The VIP products you know and love are still just as powerful as you remember, just a little prettier.

Healthy Hair IRL

"I love these! My scalp feels so invigorated when I use the drops, as it absorbs easier than any other scalp oil I have ever used. I've been using them since I got braids weeks ago, and my new growth is soft and hydrated thanks to these."

Malia C.

"The Geaux drops are awwwesome! My hair looks and feels so thick since I’ve been using the drops. If you stay consistent 2 to 3 times a week you will see a difference."

Char

"The sensation from the drops definitely makes you feel like it’s effective but after weeks of use my hair feels thicker, my curls are popping, my hair is longer, and it’s hydrated. I also use the prolong with a leave in conditioner."

Jessica

#LationNation

  • Cruelty Free

    None of our products are tested on animals

  • GMO Free

    We will never use genetically modified ingredients

  • Non-Toxic

    We only use the finest natural ingredients

  • For All Hair Types

    Our products are developed to be safe for all hair types